wht is the role of ict in sales and marketing

1 ANSWERS

1. Mitchel
   

   Information and communication technology, is mainly termed as ICT, is often used as an extended synonym for information technology (IT). Information- and Technology-based Marketing" talks about, how to make use of information technology to learn about and market to individual customers.
   Effect of information technology is that it has completely transformed the extreme competitive setup for many businesses: consumers have more information about competitive offerings, the Internet has allowed many competitors to directly market to consumers , and so on.

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