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i am confused about these two terms. please explain.
Tags: SEM, SEO
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).
Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results.
as per http://sourcefit.com/seo-sem services, it really depends on what you need.
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