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Writing a successful business proposal

by Guest22845713  |  8 years, 11 month(s) ago

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Looking for some tips for writing a successful business proposal. Can someone tell me about this I am searching for it for quite long time?

 Tags: business, Proposal, successful, writing

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  1. Business Analyst
    Writing a successful proposal requires both salesmanship and fundamental communication skills. "Basically, proposals like other reports should be factual, objective, logical, well written,”. "They should also be persuasive. All proposals should present facts honestly to justify the requested expenditure to be paid by the reader's organization to the writer's firm or to an individual for solving a problem or altering a procedure." In addition, many business communication experts counsel their clients to arrange their proposal in such a way as to emphasize persuasive arguments at the beginning and the conclusion of the proposal, which often are the most remembered sections of any presentation. Ultimately, however, it is commonly believed that the likelihood of garnering new business via business proposals, whether solicited or not, lies with anticipating the priorities of the targeted firm or individual. An essential ingredient of successful proposals is the proposal writer's ability to understand the prospective client's circumstances, requirements, and business objectives. "A focus on cost is advantageous if your client is experiencing a period of decline," while "advanced, automated solutions will appeal to growing companies." Proposals aimed at companies that are well-known for attention to quality, advertising image, or quick product development can be structured accordingly as well. In Los Angeles Business Journal, Sharon Berman noted that "Doing your homework and making the required preparations can make all the difference. This is especially important in light of the enormous time and effort required to craft a professional proposal." In order to create proposals that address the client's needs more directly and persuasively, Berman suggests meeting with key decision-makers ahead of time and asking probing questions to determine exactly what they are looking for. Sometimes a prospective client may request a proposal as a way to gain leverage with their current service providers, or they may be planning to change their current operations and anticipate new or different needs. This type of information can be invaluable in shaping the proposal.

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