Which factors comes in organizational mission statement of a marketing plan?

1 ANSWERS

1. Marketing Expert
   

   The organization mission statement consists of a short, finely-honed paragraph that considers the following issues: Identifies a stable (i.e., not dramatically changing every year), long-run vision of the organization that can answer such questions as: Why is the company in business? What markets do we serve and why do we serve these markets? In general terms, what are the main benefits we offer our customers? e.g., a low price software provider may state they offer “practical and highly affordable business solutions” What does this company want to be known for? What is the company out to prove to the industry, customers, partners, employees, etc.? What is the general corporate philosophy for doing business? What products/services does the company offer?

   Report (0) (0)  |   1 year, 2 month(s) ago