What trends should be considered in hotel marketing plan?

1 ANSWERS

1. Marketing Expert
   

   Hotel marketing plans should include the latest local and national trends in the hotel and tourism industry. These trends help shape the way a hotel will be marketed based on current consumer behavior. For example, if the latest trends include people booking hotels based on convenient location as opposed to amenities, the marketing plan should include that data, and should suggest that the key communication points in marketing materials should highlight the hotel's location as opposed to its amenities. Trends and consumer behavior are important factors to consider and communicate in a hotel marketing plan. If you are not marketing based on consumer behavior, you are likely missing out on business.

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