What things I should keep in mind in presenting the vision statement for a marketing plan?

1 ANSWERS

1. Marketing Expert
   

   In developing the vision presented in the mission statement consider: Company History How company started and major events of the company, products, markets served, etc. Resources and Competencies Consider what the company currently possesses by answering the following: What are we good at? What is special about us compared to current and future competitors (in general terms do not need to mention names)? What do we do that gives us a competitive advantage? Consider the questions above in terms of: people, products, financial position, technical and research capabilities, partnership/supply chain relations, others Environment Consider the conditions in which company operates including: physical (e.g., facilities), equipment, political regulatory, competitive, economic, technological, others

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