What one have to consider in creating social marketing strategy?

1 ANSWERS

1. Marketing Expert
   

   You need to consider the following things. Is the rationale (research and logic) behind the selections clear and sound? Will achieving behavioral goal have a sufficient impact on the original problem described? Does the behavioral goal seem feasible? Is the effort sufficiently well-funded to reach enough of the target audience to achieve your behavioral goal? Is it clear how each intervention either adds value (offers more desired benefits) or reduces costs (lowers a relevant barrier) to the target audience? Are these benefits and barriers supported by the research findings? Is it clear what each intervention is intended to do, and how it affects the desired change? Taken together, will the overall mix of interventions reach enough of the target audience often enough to have the desired impact? Is the overall mix feasible for your department to develop, launch, and manage? If not, is it clear how others will be involved? Is that kind of involvement appropriate and feasible?

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