What need to be considered in social marketing plan intervention?

1 ANSWERS

1. Marketing Expert
   

   In social marketing plan intervention, following points need to be considered. Is the rationale behind the modifications/ improvements clearly and convincingly presented? Is it clear how/why the target audience will respond better? Does each of the activities support the overall strategy? Are the respective development processes, materials, delivery channels, and partner roles clear and feasible? Is the plan for pre-testing the new or improved products or services clear and feasible? Is the rationale and approach for staff training clear and feasible? Confirm budget and managerial approval for the staff training. Is the rationale clearly and convincingly presented? Does it support the overall strategy? Is there a clear approach for achieving the policy change? Are there red flags to be aware of? Are respective audiences, benefits, and messages clear and supported by prior research? Does each of the activities support the overall strategy? Are the respective materials, delivery channels, and partner roles clear and feasible? Is the communication plan for pre-testing the messages and materials clear and feasible? Are roles and responsibilities clear? ä Do the timelines and budgets appear reasonable and fit your departmental schedules? ä Are necessary review/clearance and procurement mechanisms clear and in place?

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