"Flare" is a technique used to land some types of aircraft.
The following is an attempt to provide a general description of the principles involved not the actual way it's done in any particular aircraft.
Imagine a longish tube with a gentle curve in it at one end. Hold, the tube at an angled downwards at roughly 3 roughly degrees from the horizontal with the curve at the bottom, on the ground but pointing upwards. Now, roll a marble down the tube. When it pops out of the end of the tube the marble will go upwards lose speed very rapidly and drop on to the ground with little or no forward motion.
Now, if you think of the tube as being the approach path to the end of the runway and the aeroplane as being the marble, I hope you get the idea of what is going on. The flare at the end of the approach is a way to slow the aeroplane down and dump lift so that contact with the runway is made firmly but, relatively, slowly.
The 'trick', as they say, is to get it right. Make the flare too soon (too high) and you hit the ground with a resounding, and possibly terminal, thud. If you don't make it sharp enough you will not get the aeroplane to 'stick' to the runway, because you still have too much lift, and you will 'float' down the runway. And, if you make it too late you hit the runway when you're still going down - and you don't want to do that!
Remember 'a good landing' is one you walk a way from, 'a brilliant landing' is one where you can use the aeroplane again!