Question:

What is the marketing planning process?

by Guest22845947  |  1 year, 2 month(s) ago

0 LIKES UnLike

I want to know the marketing planning process?

 Tags: marketing, planning, process

   Report

1 ANSWERS

  1. Marketing Expert
    To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing plan." The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is checked to see what impact it has on the earlier stages, and is amended.

Question Stats

Latest activity: 1 year, 2 month(s) ago.
This question has been viewed 100 times and has 1 answers.

BECOME A GUIDE

Share your knowledge and help people by answering questions.