Question:

What are the characteristics of social marketing?

by Guest22846212  |  9 years, 7 month(s) ago

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Can any one tell me the characteristics of social marketing?

 Tags: characteristics, marketing, Social

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  1. Marketing Expert
    A social or behavior change strategy ä Most effective when it activates people ä Targeted to those who have a reason to care and who are ready for change ä Strategic, and requires efficient use of resources ä Integrated, and works on the “installment plan”

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