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What are negative keyword lists in adword?

by Guest22697835  |  1 year, 3 month(s) ago

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Creating these lists can help you manage your negative keywords at the campaign level more efficiently.

 Tags: AdWord, keyword, lists, negative

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    Say you sell cruises, flights, and hotels (three different campaigns) for Hawaii and Alaska but not Mexico or Europe. This is what you could do: * Create a negative keyword list called "Excluded Travel Destinations." * Add all variants of keywords related to Mexico and Europe, including specific regions and cities.

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