How are meta tags and generic domain names used in online advertising?

by Guest27789688  |  8 years, 1 month(s) ago

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Use generic domain names like meta tags to increase web traffic and make money online. Learn about "domaineering" which is the online marketing business practice of acquiring to monetize generic Internet domain names from their use primarily as an advertising medium. This is in comparison to the similar sounding word "domaining" which "domaineering" is occasionally confused with. The domaining industry generally views domain names as intellectual property investments for resale. In a nutshell, domaineering earns revenue from advertising while domaining seeks capital gains from flipping domains.

A rapidly developing e-marketing concept, domaineering was first identified and defined by a Canadian college professor named William Lorenz. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. It is believed that search engines consider keyword domain names in a positive way when assigning rankings.

As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum "pay per click" (PPC) revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience.

Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for. Occasionally content is added to develop a functional mini-website.

Domaineers, bloggers and businesses who advertise online using keywords contend domaineering provides a useful, legal and legitimate Internet marketing service while opponents of both domaineering and domaining cite the practices as increasing the ubiquitous commercialization of the world wide web (WWW).

Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. Any business firm that selects a generic keyword domain for it's website that matches it's product or service line is essentially practicing domaineering.

Domaineering can be very profitable without spending a lot of money.

 Tags: advertising, Domain, generic, meta, Names, online, tags


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