Consideration of market expenses under profitability analysis for marketing plan.

1 ANSWERS

1. Marketing Expert
   

   There are two types of expenses that need to be considered for profitability analysis, One are direct that are those expenses that can be tied to the product) expenses and other are Indirect or proportional expenses that are generally administrative or broad marketing expenses that may be assigned to a product based on some established criteria (e.g., a product’s percentage of overall company sales)

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