Bank social media marketing plan

1 ANSWERS

1. Social Media Expert
   

   The social media marketing plan for a bank is intended to advance the strategic goals and objectives and will reflect your bank’s culture, values and desired image. For a marketing plan of your bank you should take into consideration the controls that must be put in place for social media usage, such as: - Defining the parameters for what the bank says and does not say in the social media. This applies to individual bank employees too. - Defining what “safe” social media marketing is for your banking organization. - Addressing regulatory requirements for areas such as advertising, fair lending/CRA, record retention, information security, BSA/AML and Regulation E.

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